Post by account_disabled on Feb 25, 2024 0:50:54 GMT -5
The Pistoia Fiscal code and VAT number The role of creativity in reducing conversion costs experience Performance Technology Brand Experience Agency Jobs Solutions Ideas CONTACTS PREVENTIVE WORK WITH US MENU HOME BLOG WEB MARKETING CREATIVITY REDUCING CONVERSION COSTS ADV The role of creativity in reducing conversion costs the Badiani experience WORDS Giulia Righetti IMAGES Corinna Stacchini READING TIME minutes Does a good advertising strategy make any creativity work or does a good creativity make any advertising strategy work OR today we talk about archetypes.
Good and evil The darkness and the light The yin and the yang Advertising and creativity B2B Email List Lets take the ageold question head on how important are creativity within an advertising strategy What role do they play in achieving objectives In our digital company the humans in the performance department and those in the brand experience department only rarely challenge each other in single combat we believe in the supremacy of synergistic commitment However this does not mean that the balance cannot tip more in one direction than the other To achieve the desired result therefore what role should the creativity intended for advertising campaigns play.
The Badiani experience from this point of view taught us Advertising and creativity system purpose precedes archetypes And what is the ultimate purpose of a campaign In a word conversion in all its forms The conversion event changes depending on the context and specific objectives and the funnel the path the user takes to reach the goal can be structured in different ways but the underlying logic is always the same we must bring the target to do a certain thing with the lowest possible cost The question then becomes how do we carry it It is at this point that creativity and advertising strategy understood here in the practical sense of setting up the campaign contribute to the same objective but which of the two.
Good and evil The darkness and the light The yin and the yang Advertising and creativity B2B Email List Lets take the ageold question head on how important are creativity within an advertising strategy What role do they play in achieving objectives In our digital company the humans in the performance department and those in the brand experience department only rarely challenge each other in single combat we believe in the supremacy of synergistic commitment However this does not mean that the balance cannot tip more in one direction than the other To achieve the desired result therefore what role should the creativity intended for advertising campaigns play.
The Badiani experience from this point of view taught us Advertising and creativity system purpose precedes archetypes And what is the ultimate purpose of a campaign In a word conversion in all its forms The conversion event changes depending on the context and specific objectives and the funnel the path the user takes to reach the goal can be structured in different ways but the underlying logic is always the same we must bring the target to do a certain thing with the lowest possible cost The question then becomes how do we carry it It is at this point that creativity and advertising strategy understood here in the practical sense of setting up the campaign contribute to the same objective but which of the two.