Post by account_disabled on Mar 1, 2024 23:43:30 GMT -5
In the pre-lockdown world, social commerce , or the ability to make purchases via social media (particularly Facebook, Instagram and WhatsApp), was mostly considered a remote marketing gimmick : an addition or an experiment, not a certainly a real distribution channel on which the big brands would have thought they had to bet their future. For a few years now, however, the use of social media to make online purchases has become a typical purchasing habit of Gen Z, and not only. From a reason for use for the most technological to a driver of the marketing and sales strategies of big brands and beyond. Look, click, buy : this is the logic behind social commerce and the reason why, in a short time, it has turned into a winning formula. In this article we will talk about: Social Commerce: what is it? Why Social Commerce and not just social shopping? Social Commerce: what are the benefits? tentacle-magazine-second-issue 1. Social Commerce: what is it? In the article " Social Media Trends 2022: trends for social communication " we have already indicated social commerce or social selling as one of the trends that will certainly consolidate next year. Digital transformation has stimulated manufacturers, distributors, suppliers and the entire retail system to open new online sales.
channels to adopt new omnichannel sales solutions . An opening driven by the numbers, today according to the report “Social Commerce - Global Market Trajectory & Analytics” published by Research & Markets, the Social Commerce market is worth around 89.4 billion dollars , in the short term that is by 2027 we are talking about very different numbers: it should reach 604.5 billion dollars . When we talk about social commerce, we are referring to a type of e-commerce in which the purchasing experience takes place directly within Australia WhatsApp Number Data social network . Social shopping affects the purchasing process of an individual, the "Shopping" tabs of social networks are increasingly used by brands with a view to sharing, advising, suggesting and commenting on their products or services, within them one can conclude purchase transactions directly. Instagram Shopping Instagram Shopping, the Nike page : the "browse" function, the product catalogue, the dedicated tab. 2. Why social commerce and not just social shopping? If it is true that social media are increasingly.
a place for gathering information for products and services, to the detriment of the dynamics of entertainment sharing, it is also true that there are different ways in which companies can exploit social media to facilitate conversions and product purchases. For example, social shopping . We use this term to refer to the moment in which, within the user's Instagram or Facebook feed, sponsored posts appear which, with a link to a website, an e-commerce site or a landing page, invite the user to finalize the transaction. 'purchase. This logic of referral between multiple social channels, website, landing page and e-commerce is overcome with the adoption of social commerce : a situation in which the user's Customer Journey is never interrupted; the user is offered a frictionless, fluid and native purchasing experience on the social platform itself.
channels to adopt new omnichannel sales solutions . An opening driven by the numbers, today according to the report “Social Commerce - Global Market Trajectory & Analytics” published by Research & Markets, the Social Commerce market is worth around 89.4 billion dollars , in the short term that is by 2027 we are talking about very different numbers: it should reach 604.5 billion dollars . When we talk about social commerce, we are referring to a type of e-commerce in which the purchasing experience takes place directly within Australia WhatsApp Number Data social network . Social shopping affects the purchasing process of an individual, the "Shopping" tabs of social networks are increasingly used by brands with a view to sharing, advising, suggesting and commenting on their products or services, within them one can conclude purchase transactions directly. Instagram Shopping Instagram Shopping, the Nike page : the "browse" function, the product catalogue, the dedicated tab. 2. Why social commerce and not just social shopping? If it is true that social media are increasingly.
a place for gathering information for products and services, to the detriment of the dynamics of entertainment sharing, it is also true that there are different ways in which companies can exploit social media to facilitate conversions and product purchases. For example, social shopping . We use this term to refer to the moment in which, within the user's Instagram or Facebook feed, sponsored posts appear which, with a link to a website, an e-commerce site or a landing page, invite the user to finalize the transaction. 'purchase. This logic of referral between multiple social channels, website, landing page and e-commerce is overcome with the adoption of social commerce : a situation in which the user's Customer Journey is never interrupted; the user is offered a frictionless, fluid and native purchasing experience on the social platform itself.